HTC is in the middle of building a smartphone operating system specifically targeted at the Chinese market according to a new report from the Wall Street Journal.
The sources claim that HTC chairwoman Cher Wang is currently overseeing the operating system and that it will have deep integration with China specific applications currently available such as Weibo, a microblog that is similar to Twitter. HTC hasn't offered an official timeline for the launch of its homegrown operating system, but the sources claim the OS will launch before the end of the year.
HTC has been having trouble selling smartphones in the global market and developing an operating system specifically for China is far from a surprising move. Chinese government officials have previously stated that they want their own software to reduce the nation's reliance on Android and decrease the need for Western companies.
HTC has been selling devices in China for a number of years, first under the Dopod brand and since 2010 under the HTC banner. It is unknown at this time if the operating system will be an offshoot of Android (like the OS used by Amazon Kindle Fire tablets) or its own homegrown solution.
HTC, like many in the mobile device market, is actively trying to target the Chinese market because it is one of the biggest areas of growth in the world.