Simply Zesty has commissioned its art director, Philip Joyce, to create a concept of the forthcoming iOS 7 based on the rumors that it will have a “flat” interface. The result is astonishing.
Embedded above is the clip in question, which should make both Simply Zesty and Jonathan Ive (Apple’s designer) very proud.
Apple is said to have prepared a flatter version of its mobile operating system for unveiling at WWDC this summer, and iOS 7 will be it.
Featuring square-ish iconography, widgets, lock-screen shortcuts, and pretty much everything iOS is currently missing, the conceptual iOS 7 presented by Philip Joyce is marvelous in every way.
The final seconds of the clip show an appropriate comparison between Philip’s work and the current iOS UI. Needless to point out, the need for an overhaul hits you right in the face.