Ferrari in talks with Apple about in-car entertainment partnership

Ferrari logoThe news was revealed by Luca Cordero Di Montezemolo at the Geneva motor show on Tuesday, according to Bloomberg. The first signs of a potential alignment between the two companies came last November, when Eddy Cue, Apple's head of Internet software and services, joined the Ferrari board of directors.

Speaking at the car show, Di Montezemolo said that his company will be "more precise" about its partnership with Apple in the coming months.

The latest news came as as Ferrari unveiled its new "FF," the company's first four-seater and four-wheel-drive car. The vehicle supports Siri Eyes Free voice commands, and also includes two iPad minis for rear passengers to use.

Siri Eyes Free functionality debuted with the launch of iOS 6 last year. The new feature allows car-makers to integrate Siri voice control when connected to an iPhone.

Ferrari in talks with Apple about in-car entertainment partnership

For years, Apple has shown interest in having a greater presence in users' cars, though to date it hasn't made any car-centric devices. One car-related patent discovered by AppleInsider last year described a system that would sync an iPhone with a vehicle, sharing information such as contacts and locations.

di Montezemolo also revealed in comments made last year that he had a two-hour meeting with Apple Chief Executive Tim Cook to talk about corporate strategy and management styles. He said that he gained insight from Cook regarding Apple's focus on simplicity, design, and "a passion for product."

"We're building cars, they build computers," he said. "But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."

Source: AppleInsider

Tags: Apple, iPhone, Siri

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)