Google+ Sign-In is a Facebook killer

Google+ logoSingle sign-on. Universal log-in. It is the Holy Grail of Internet services. Coming into the new century, Microsoft planned to use Passport as a universal, single sign-on authentication system aligned with Windows. Following privacy group complaints, a Federal Trade Commission investigation and subsequent settlement, Microsoft backed off the authentication strategy. A decade later, Facebook emerged as contender; many sites or services request, and some even require, signing in with Facebook credentials. Twitter is another option, and there are other choices, such as OpenID.

Now Google comes calling, today adding Google+ Sign-In as an option developers can include with their apps. I cannot overstate just how bold and disruptive the authentication system could be, or how much Google could -- scratch that, most likely will -- benefit. If widely adopted, the service could, if nothing else, give Google+ huge lift against Facebook. Welcome to the social network wars, and my money is on the the big G winning because Android, search and other assets offer so much leverage.

Simply put: Google makes authentication a development platform tied to its social network and some other assets. Same can be said about Facebook, which offers authentication and apps platform. Both companies promise developers improved customer engagement and visibility over time.

The difference: Facebook apps run within the social network's confines, although authentication reaches beyond and pulls users in. Google has Android, which is the dominant phone OS by huge margin, and extends the authentication platform to iOS, too. Combined, the two operating systems had 90.1 percent smartphone share during fourth quarter, based on actual sales, according to Gartner. Google+ Sign-In also supports web apps.

Successful platforms share six common traits:

  • There are good development tools and APIs for easily creating applications
  • There is at least one killer application people really want
  • There is breadth of useful applications
  • Third parties make lots of money
  • The platform is broadly available
  • There is a robust ecosystem

The most important is the fourth. Developers follow the money. Here Google uses one platform, social networking/authentication, to benefit another -- mobile apps. The concept: Social engagement drives apps usage and sales, whether direct, additional or ancillary.

If developers sign on, they're sure to drive more traffic to Google+, which isn't good for Facebook. Likewise, the search giant offers an alternative to Facebook log-in for apps and some related services.

Source: CNET

Tags: Google, Google+, Internet

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

A mobile hotspot in Australia will be capable of hitting gigabit speeds on the go
A new game could be in the works as Blizzard appears to have been hiring for a Diablo-related project
Nokia CEO Rajeev Suri will speak at MWC 2017
However what if you could go way, way back?
The Helio P15 packs an octa-core Cortex-A53 processor clocked at 2.2GHz
Samsung claims up to 27-percent higher performance or 40-percent lower power
Preliminary data for October shows another Windows 10 boom
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments