Windows 8 sales are good, if not great, at 40 million copies in the first month

Windows 8 logoTami Reller, corporate vice president (and chief financial officer and chief marketing officer) for Windows and Windows Live, announced today that Microsoft has sold 40 million Windows 8 licenses after its first month of retail availability.

Is that number good, bad, or merely mediocre? Probably good, but perhaps not great. Microsoft sold 60 million copies of Windows 7 in the first ten weeks of that operating system's availability, with the Wall Street Journal estimating that 40 million copies were sold in the first month.

With Windows 8 selling 40 million copies in five weeks, it seems to be selling at about the same pace as Windows 7. Considering the different market dynamics—Windows 7 was an iterative release that fulfilled substantial pent-up demand as businesses chose to ignore Windows Vista whereas Windows 8 is a more controversial update being brought to a market that is generally happy with Windows 7 anyway—this is a healthy performance. Windows 7 sold very well and matching it is no mean feat. The apparent failure to surpass Windows 7's launch could explain the mixed reports on early sales. Strong sales can still be disappointing if they were expected to be stronger still.

There are a few provisos, however. First, there's the usual hand-waving that comes when companies report sales figures; there's a difference between copies sold to retailers and OEMs, and copies sold to end-users. The former number is always higher than the latter, with the difference representing stock sitting in warehouses and on store shelves. The latter number, however, is the one that indicates the level of interest and acceptance by actual users, and it's also the one that indicates the size of the market for Windows 8-specific Windows Store applications. This complaint isn't unique to the Windows 8 numbers; the same is true of the Windows 7 reports too.

Second, Reller noted that the number of upgrades to Windows 8 was outpacing the volume of upgrades to Windows 7 in the equivalent timeframe. What she didn't note was that Windows 8 upgrades are substantially cheaper than Windows 7 upgrades were, as Microsoft is selling upgrades for $39.99 in a time-limited offer that runs to the end of January 2013. This offer is likely to be stimulating sales of the upgrade licenses but might not necessarily be translating into Windows 8 installations, with some users buying the license now but sticking with Windows 7 as a hedge against price rises in future.

Reller offered some other numbers to suggest that consumers were getting along with Windows 8 better than some expected: 90 percent of users manage to use the charms on their first day, 50 percent visit the Windows Store on the first day, and 85 percent launch the desktop on the first day. Several apps have already enjoyed 1 million downloads, and several more are close to that. One thing she didn't provide was a number of Surface sales. We still have no data on how well Microsoft's first foray into the PC hardware market is doing.

Even with these provisos, it's clear that Windows 8's launch is far from a failure and that the PC market isn't dead yet. Apple sold about 40 million iPads in the whole of 2011 and OS X has about 66 million users total. The PC market may not have exploded the way some OEMs and retailers might have hoped, but it certainly hasn't collapsed just yet.

Source: Ars Technica

Tags: Microsoft, OSes, Windows 8

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)