Microsoft unveils Windows 8 in-App Ad concept

Windows 8 logoMicrosoft is currently working with developers across the globe on a special program that will allow the company to display ads in some of the applications included in Windows Store.

The Windows 8 in-app ad concept was detailed in a blog post by Stephen Kim, General Manager of Yarn (formerly Global Creative Solutions) for Microsoft Advertising, who said that this new idea “showcases how digital advertising can be more interactive and revolve around customer-initiated experiences that can be beautiful, relevant and useful.”

Microsoft unveils Windows 8 in-App Ad concept

Basically, Microsoft wants some of the Windows Store apps to display advertisements to its users, in a similar way as some of the Apple App Store apps available on the iOS platform. The in-app ads are thus displayed at the bottom or at the top of the screen, without disrupting users’ experience.

“Bringing partners on board from the beginning is vital to the long-term success of the Windows 8 ecosystem. Working together in the co-ideation process demonstrates what can be gained from great collaboration when you involve creativity and technology. It’s exciting to see how we’re driving innovation in this opportunity to create new industry standards,” Kim said in a blog post.

Microsoft is already working as with speak on new advertisement deals with developers, so the company’s efforts to bring more developers to the new Windows 8 platform may finally pay off.

“It will be interesting to see the reactions to these advertisements by Windows 8 users after the OS launches on October 26,”

Source: Softpedia

Tags: Microsoft, Windows 8

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

You can use a security key instead of having a code sent to your phone
Adobe says that the AI can now achieve the intended result in seconds
A new security protocol replacing the aging WPA2
Download and install at your own risk, of course
More iPhone parts likely to be produced by Samsung
Starting on Friday, video views on YouTube will start to be counted by the Official Charts Company
LG has already announced two new V-series members in 2018
The method is blocked and the hack doesn’t work, it adds
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (10)