Microsoft unveils Windows 8 in-App Ad concept

Windows 8 logoMicrosoft is currently working with developers across the globe on a special program that will allow the company to display ads in some of the applications included in Windows Store.

The Windows 8 in-app ad concept was detailed in a blog post by Stephen Kim, General Manager of Yarn (formerly Global Creative Solutions) for Microsoft Advertising, who said that this new idea “showcases how digital advertising can be more interactive and revolve around customer-initiated experiences that can be beautiful, relevant and useful.”

Microsoft unveils Windows 8 in-App Ad concept

Basically, Microsoft wants some of the Windows Store apps to display advertisements to its users, in a similar way as some of the Apple App Store apps available on the iOS platform. The in-app ads are thus displayed at the bottom or at the top of the screen, without disrupting users’ experience.

“Bringing partners on board from the beginning is vital to the long-term success of the Windows 8 ecosystem. Working together in the co-ideation process demonstrates what can be gained from great collaboration when you involve creativity and technology. It’s exciting to see how we’re driving innovation in this opportunity to create new industry standards,” Kim said in a blog post.

Microsoft is already working as with speak on new advertisement deals with developers, so the company’s efforts to bring more developers to the new Windows 8 platform may finally pay off.

“It will be interesting to see the reactions to these advertisements by Windows 8 users after the OS launches on October 26,”

Source: Softpedia

Tags: Microsoft, Windows 8

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Consumer group recommends iPhone 8 over anniversary model
LTE connections wherever you go and instant waking should come to regular PCs, too
That fiction is slowly becoming a reality
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
Human moderators can help make YouTube a safer place for everyone
Google says Progressive Web Apps are the future of app-like webpages
All 2018 models to sport the 'notch'
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (4)