A flag no more: Microsoft unveils new Windows logo

Microsoft logo The multicolored Windows flag is no more. Windows 8 will do away with the wavy Windows logo that Microsoft has used in one form or another for the last 20 years, and replace it with a logo that's, well, a window.

Windows 8 ushers in a new, and completely different, Windows look and feel: it brings the Metro design concept to the desktop. With Metro's emphasis on clean lines and typography, Microsoft wanted a logo that reflected these ideals, and so commissioned agency Pentagram to create the new logo.

Though Microsoft is showing off the logo in blue, in Windows 8 it will change color to match the user's preference.

Windows 8 logo

Windows 8 ushers in a new, and completely different, Windows look and feel: it brings the Metro design concept to the desktop. With Metro's emphasis on clean lines and typography, Microsoft wanted a logo that reflected these ideals, and so commissioned agency Pentagram to create the new logo.

Though Microsoft is showing off the logo in blue, in Windows 8 it will change color to match the user's preference.

The new logo harks back to the very earliest Windows logos: the simple stylized Windows 1 logo, which represented on-screen windows rather than things with panes of glass, and the old "Windows compatible" black and white hole-in-the-wall window.

The Windows logo has been a flag since 1992's Windows 3.1. The waves of the flag give a sense of motion, apparently, but didn't make a whole lot of sense. In the words of Pentagram's Paula Scher, "Your name is Windows. Why are you a flag?"

Of course, in a few years time, when Metro has become familiar and the desktop gets phased out, a similar question will be asked of the entire Windows name. You see, Metro doesn't have windows at all.

Source: Ars Technica

Tags: Microsoft, Windows 8

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
You can use a security key instead of having a code sent to your phone
 
Adobe says that the AI can now achieve the intended result in seconds
 
A new security protocol replacing the aging WPA2
 
Download and install at your own risk, of course
 
More iPhone parts likely to be produced by Samsung
 
Starting on Friday, video views on YouTube will start to be counted by the Official Charts Company
 
LG has already announced two new V-series members in 2018
 
The method is blocked and the hack doesn’t work, it adds
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
1234567
891011121314
15161718192021
22232425262728
293031    




Poll

Do you use microSD card with your phone?
or leave your own version in comments (10)