Microsoft CEO Satya Nadella admits Windows Phone failed

Windows Phone logoDespite the fact that Microsoft has reiterated its commitment to Windows phones on several occasions so far, there are people out there still questioning the company’s mobile strategy, criticizing especially the rather tight-lipped approach that leaves us with almost no clue as to what’s supposed to happen next for those still part of the ecosystem.

Rumor has it that no other Lumia devices will be released, with Microsoft deciding just to support the Windows 10 Mobile ecosystem and to focus on what could be the Surface Phone, a flagship device coming as soon as the spring of 2017.

In the meantime, Microsoft claims that Windows 10 Mobile is still alive, but this still doesn’t stop CEO Satya Nadella from admitting that the company failed in the mobile industry.

In comments made after announcing the acquisition of LinkedIn, Satya Nadella has explained that Microsoft is still focused on mobile efforts, even though the previous strategy failed.

“It is no question that we really missed the mobile one, therefore we understand it, we have a particular position in mobile today which is more about enterprise and where we can have more security, more management, more productivity, we will focus on that, but we are on to the next big thing,” he says.

Furthermore, he has also commented on the future of Windows, reiterating words that he has been saying on pretty much every occasion: Windows is no longer just an operating system, but a service, and this is where the company needs to focus in the coming years.

“We are not building an operating system for just a single device, when I think about even Windows 10, the way we conceptualized it is, we are building an operating system for the user across all the devices. It is a service, that is how I think of it. Windows update is probably the biggest service we have because it touches 1.5 billion machines every day, and our goal is to really change what is the definition of an operating system, and operating systems for personal computing are always about inventing the next big change in input/output,” he continues.

Microsoft’s Windows 10 strategy seems to be working so far, with more than 300 million devices, including here both PCs and smartphones, currently running the operating system. The company is also set to deliver one major update for all devices next month, ahead of a second wave coming in spring 2017 together with a refreshed lineup of devices including the Surface Pro 5 and the Surface Book 2.

Source: Softpedia

Tags: Microsoft, smartphones, Windows 10 Mobile, Windows Phone 7

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Pokemon GO had the potential to net $1 billion a year
The report said that Hon Hai has invested about US$600 million in India
Market research firm IDC reports that in the third quarter of this year
Customers will only have to shell out 50% of the cost of their Galaxy S7 device
New flagship will launch in 2017
Patent hints at name of the upcoming Surface AIO
IBM, Globalfoundries and Samsung have chosen to use extreme ultraviolet (EUV) light to pattern transistors
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments