Apple is approving apps more quickly to increase Services revenue

Apple is approving apps more quickly to increase Services revenueDevelopers who want to sell applications in any of Apple's App Stores first need to submit their software to Apple for review, a process in which actual humans examine apps to ensure they comply with Apple's guidelines. One of the problems with this method is that it takes time for apps to move through the opaque review process, meaning users can potentially be stuck with bugs for a few days if something goes wrong with an update, even if the developer submits a new build to Apple as soon as the bug is discovered.

Lately, though, that wait time has decreased. According to user-submitted data at, the average review time for iOS apps has decreased from around a week to about two days since this time last year. The reason, according to a report from Bloomberg, is revenue: Apple allegedly hopes to increase services revenue by reviewing apps more quickly, allowing developers to make changes and introduce features more quickly while "building developer loyalty."

Apple's iPhone sales have been soft so far this year (and are expected to stay that way next quarter, according to the company's own projections), but the Services division has shown healthy year-over-year growth during the same period. The Services division accounts for everything from iTunes music and video sales to Apple Music, iCloud subscriptions, software sales, and App Store revenue, and those numbers should all continue to improve as Apple sells more devices to more people.

Apple's app review processes occasionally cause problems, and rules aren't always enforced consistently. Apps can be approved only to be pulled days later or pulled and re-posted in response to user outcry or after minor changes have been made. This is especially evident after new versions of iOS launch, as developers discover the ways in which Apple wants them to use new APIs and features. Shorter app review times could at least reduce the amount of time that these apps take to return to the store in the cases where they are allowed to return.

Source: Ars Technica

Tags: Apple, iOS

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Pokemon GO had the potential to net $1 billion a year
The report said that Hon Hai has invested about US$600 million in India
Market research firm IDC reports that in the third quarter of this year
Customers will only have to shell out 50% of the cost of their Galaxy S7 device
New flagship will launch in 2017
Patent hints at name of the upcoming Surface AIO
IBM, Globalfoundries and Samsung have chosen to use extreme ultraviolet (EUV) light to pattern transistors
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments