Back in 2012, everyone claimed that Microsoft had an app problem because nobody wanted to create programs that would run in the Modern UI of the new operating system.
Now that the company has more or less addressed this problem (some key apps are still missing from Windows 10 though, including Google's), Redmond has more time to spend on improving the quality of the content offered in the store.
And the first step in this direction is to block false and abusive reviews that might be posted for various apps available for download.
As WMPU noticed, Microsoft has recently made a first change to block people from posting false comments on product pages, and the company confirmed in a statement on the official Windows Dev Feedback UserVoice page that this is indeed the case.
“Several features in this request are now live including 1) respond to review, 2) public response to reviews, 3) escalate to support which in a few cases can delete the comment if it violates the policy, 4) technology to detect and remove a large majority of the spam reviews, and 5) how helpful is a comment,” the company said.
As you probably heard, the store is based on a completely new approach in Windows 10, as Microsoft tried to bring together all of its platforms, including phones and PCs. Starting with Windows 10, the same store is available on all devices and apps developed to run on all of them are available for download. What's more, sections for TV series, music, movies, and soon extensions are also being offered to Windows 10 users.
This is possible with the help of universal apps, which are designed to adapt to different screen sizes and offer a similar set of features regardless of the device. The same store will be available on Windows 10 Mobile devices when it launches later this year.