Nokia teams with Sprint, Reuters on worldwide mobile ad network

Logo NokiaNokia's new mobile ad network will be run in partnership with Sprint and some 70 major Web-based content providers worldwide. Meanwhile, Nokia is reportedly talking about a Windows Mobile deal with Microsoft.

In one of its many unveilings at 3GSM in Barcelona this morning, Nokia -- a mobile device maker reportedly talking with Microsoft about a possible deal -- today announced a new mobile ad network that will be run in partnership with wireless operator Sprint, major publishers Reuters and Hearst, and more than 70 other Web content providers worldwide.

Microsoft and Nokia spokespersons were initially unavailable to confirm or deny reports about any talks between the two companies around the prospect of Nokia devices running Windows Mobile.

In recent weeks, Microsoft has reportedly tried to convince Nokia to join the foray of producers of wireless devices running WM6. Nokia is not a member of the Open Handset Alliance (OHA), an industry organization launched last fall in support of Google's Android.

Finnish-based Nokia, a long-time supporter of the Symbian operating environmment traditionally popular in Europe, also started to produce some Linux-based mobile devices several years ago.

Nokia's move today could come as a major boon to Sprint, its wireless carrier partner in the effort, and a company that could use a shot in the arm right now.

While US carrier rivals AT&T and Verizon Wireless have been gaining subscribers, Sprint has been losing users in droves. Industry analysts have blamed the drain largely on the strains of Sprint's trying to run three separate wireless networks simultaneously: the traditional Sprint network, a 4G broadband WiMAX network, and Sprint's acquired Nextel property.

Source: BetaNews

Tags: Microsoft, Nokia, Sprint, Symbian, Windows Mobile

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

A mobile hotspot in Australia will be capable of hitting gigabit speeds on the go
A new game could be in the works as Blizzard appears to have been hiring for a Diablo-related project
Nokia CEO Rajeev Suri will speak at MWC 2017
However what if you could go way, way back?
The Helio P15 packs an octa-core Cortex-A53 processor clocked at 2.2GHz
Samsung claims up to 27-percent higher performance or 40-percent lower power
Preliminary data for October shows another Windows 10 boom
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments