Jolla's Sailfish OS 1.0 to arrive soon, but the smartphones may not

Jolla logoNew players in the smartphone market are finding it increasingly difficult to get the mobile operator support they need to expand their reach into new territories as Android and iOS form a duopoly responsible for more than 90 percent share of the market. Even Windows Phone, an established competitor, is struggling as it goes against the tide.

Jolla, being a new player, is no exception. The Finnish company says it is now ready to ship its smartphones across the globe, as it officially announced Sailfish OS 1.0, but the mobile operator support and international availability are not what you may call stellar at this point.

Jolla's Sailfish OS 1.0 to arrive soon, but the smartphones may not

The company has announced it will sell its smartphones to those in Hong Kong, India and Russia, but, given that there is no mobile operator name involved at this point in any of the three markets, Jolla implies it is doing so directly. "Jolla is now rapidly entering into new markets, and is negotiating with partners in several countries, including Russia, India and Hong Kong where Jolla will open online sales in the near future", says the company in a blog post. Jolla also says it plans to expand in Europe, but there is no estimate for a possible launch.

Jolla's only mobile operator partner appears to be local -- Finland's DNA -- judging by the information provided so far. Direct sales may be fine, but not that many people are willing to shell out for expensive hardware off-contract, or import it from other markets.

Here is the Jolla OS 1.0 changelog: "The fourth software update released in the beginning of March, raising the software to commercial readiness, will again include many important improvements and new features. These will include further improved performance, extended landscape support, lots of visual improvements, lots of new camera functionalities, enhancements to the Jolla store, new general settings, and many more".

"We believe that Jolla now offers a truly viable option for all smartphone users. Naturally we are not stopping here, as we continue to provide monthly software updates to Jolla devices and Sailfish OS,” says Jolla co-founder and COO Marc Dillon. Other than launching in March and being ready for prime time at that point (which is debatable before any testing is performed), there is not much concrete info thus far.

There is a nice tidbit in the blog post, however. Jolla says it plans to release "the Sailfish OS experience as downloadable software to devices running Android OS". I can only assume it is firmware the company is talking about there. That is certainly an interesting approach to gaining market share, as there are many enthusiasts out there who are ready to ditch the pre-installed software and move to a third-party one. I have been in that place countless times, and it is a wonderful learning experience. The only thing that may hold those very people back is the size of Jolla's app store, but seeing as the OS is compatible with Android apps some of the important titles may already be compatible, and available to sideload. Perhaps BlackBerry should attempt to do the same.

For those who do not want to get rid of the pre-installed firmware on their smartphones, Jolla will also offer an Android launcher that mimics the Sailfish OS user experience. It will be available "for download in the near future from Jolla.com and from common Android market places".

From what Jolla is telling us so far, the company seems to have a better chance of gaining market share through Android rather than sales of its own smartphones, which face an uphill battle in gaining extended mobile operator support and consumer attention in most markets across the globe. As you might expect, the company will showcase Jolla smartphones and Sailfish OS 1.0 at MWC in Barcelona, later this month.

Source: Betanews

Tags: OSes, smartphones

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)