Intel wants to hold onto the McAfee Security software, but drop the name for something a little more synonymous with the Intel name.
According to a new report from CNET, Intel CEO Brian Krzanich told an audience at the Consumer Electronics Show (CES) 2014 that his company is killing off the McAfee Security brand name and will instead call it Intel Security. This transition is expected to take about a year to complete.
Krzanich said the software will stay the same, right down to the red McAfee shield logo (at least for now). Just the name is getting a makeover.
In addition, Krzanich noted that the mobile versions of the McAfee software will start offering certain components for free on Android and iOS. However, he wasn't clear on which components were the free ones, but said more details would roll out in the coming months.
Intel acquired McAfee back in 2010 for $48 USD a share, for a total price of $7.68 billion USD. At the time, Intel said the major reason for the acquisition was to expand its wireless security offerings.
There are many theories as to why Intel would want to change McAfee's name. For starters, McAfee founder John McAfee, who founded the security firm in 1987, left it in 1994. With him gone for two decades, there really isn't a reason to hold his name on it (not to mention the fact that John McAfee has made some ridiculous claims in the past, such as creating an "unhackable" Internet).
Oh, and John McAfee is also known for being a little "crazy" in his personal life. Just last year, he created an ad full of guns, drugs and women that explained how to uninstall the McAfee Antivirus software he created. It's not real shocking that Intel would want to withdraw his name from the software it now owns.
The only reason to hold onto the McAfee name would be for recognition purposes. Many customers out there are very familiar with the McAfee name, but at the same time, there are negative associations with the brand because it, like many other security software packages in the early 2000s, had issues where it either didn't work or bogged computers down to much slower speeds.
Also, Intel is a big name in computers that many customers will recognize and likely trust.