Instagram expects to begin selling ads within the next year

Instagram logoFacebook spent $1 billion to acquire Instagram in 2012 and is apparently ready to see a return on its investment.

Although no ads currently appear on the photo-sharing site, Instagram's new chief operating officer expects the site to be ready to begin selling ads within a year.

"We want to make money in the long term, but we don't have any short-term pressure," White told The Wall Street Journal.

A little more than six months after announcing it had 100 million active users, Instagram revealed on Sunday that more than 150 million people are visiting the site each month. Instagram also said that more than 60 percent of its users are coming to the site from outside the United States.

Despite that growth, White's challenge will be integrating marketing into the site without alienating its rapidly expanding user base.

"Theoretically, Instagram could be making hundreds of millions of dollars today, but they would need a big sales force and they would risk polluting the environment," Brian Wieser, an analyst at Pivotal Research Group, told the Journal.

Following a user backlash last year over terms of service changes, Instagram seems particularly focused on avoiding any changes that might again upset its user base. After igniting a storm of protest last December with the announcing changes to its terms of service that appeared to let the maker of the photo-sharing app sell users' images for ads, Instagram quickly backpedaled and the terms reverted to their original form.

Source: CNET

Tags: Facebook, Instagram, social networks

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Consumer group recommends iPhone 8 over anniversary model
LTE connections wherever you go and instant waking should come to regular PCs, too
That fiction is slowly becoming a reality
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
Human moderators can help make YouTube a safer place for everyone
Google says Progressive Web Apps are the future of app-like webpages
All 2018 models to sport the 'notch'
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (4)