I've lived a day with the new Yahoo logo, and I'm going crazy

Yahoo logoI could hardly sleep last night.

Just before I went to bed, the new Yahoo logo was revealed, and I wasn't fully prepared.

I'd only had one glass of Sushi Ran Pinot Noir, and this wasn't going to be enough.

Not only did this thing have a dancing exclamation point, but the CEO herself pottered along to Tumblr to explain that she'd had a hand in its design.

This was the same Marissa Mayer whom Google designer Douglas Bowman had rather stingingly seemed to criticize for testing 41 shades of blue.

He did this while announcing that he was now a former Google designer.

How the poor design team behind the Yahoo logo must have suffered. After all, their rejected ideas were being paraded for 30 days, before the accepted one -- which they might not have designed much of at all -- was unveiled to trumpets and glory.

So there it was, like the old Yahoo logo after six months at Jenny Craig.

Slimmer, lighter, and more modern. Alright, it was now hanging somewhere in the mid-1990s, but the old one wasn't exactly art, was it?

I waited until the morning to see what Yahoo Mail looked like. Well, very much as before with a slightly more praying mantis-ish logo.

It was still purple, and the exclamation point didn't even bother to twirl in front of me. Which I thought a touch rude.

It took me hours to dare see Yahoo Sports, however. This apogee of simple, if slightly dated, cleanliness is normally such an easy read.

I didn't even notice the logo. I was too perturbed about how a completely new design of the whole site was buggy in both Firefox and Chrome.

Worse, in the middle of all the news about Peyton Manning and the Pittsburgh Pirates was what was almost a story and a little odd. Next to a Roy Lichtenstein image of a woman were the words: "How Old Is Your Body?"

A quick scan down the page offered, after several baseball previews, a picture of a woman in a bikini and the message: "How Cruise Ships Fill Their Unsold Cabins."

Lower down was another picture of a woman and "Rachael Ray Dishes Up Exciting Way To Cover Grays."

Please, all you who fulminated about the Yahoo logo looking like "it was made by someone's nephew that just learned how to use Photoshop for the first time ever."

Logos aren't all that important. They live in a context. They take life from all around them and give a little back.

Here's what matters: Yahoo Sports thinks I'm a woman with issues.

How am I ever going to get over that?

Source: CNET

Tags: Yahoo

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


louis#10 0
Find something to do with your life. You are wasting your time
Reply 

Last news

 
A recent test done charging speeds offered by the Huawei Mate 20 Pro was extremely slow
 
Google has announced that it will start to predict flight delays, using a combination of historic flight information
 
The Huawei P30 and P30 Pro are expected to follow the suit of the regular Mate 20
 
And it’s all possible thanks to a Bing search result
 
Microsoft 365 is a monthly subscription service that includes Windows 10
 
All thanks to Microsoft Flow integration, it seems
 
AI was the hottest trend in 2018, but now 2019 and 5G will be the buzzword
 
A lawsuit was filed on Friday in the US District Court of Northern California by a couple of plaintiffs who accuse Apple of falsely advertising
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
23242526272829
3031     




Poll

Do you use microSD card with your phone?
or leave your own version in comments (11)