Audio iAds will be sold for Apple's 'iRadio'

Apple logoDetails on the advertising support expected to be a part of Apple's rumored radio service were revealed on Wednesday by AdAge. It said the service is expected to feature "highly targeted ads" that may be "pricey," but also appealing, for those looking to advertise to end users.

"The audio ads will be sold via iAd, Apple's mobile ad network, according to a former Apple executive with knowledge of the situation," John McDermott reported. "In addition to audio ads, the streaming music service will also contain the mobile ads iAd currently sells."

It's believed that of the advertisements Apple sells, 10 percent will go to the music rights holders. That's much higher than the 4 percent that Pandora allegedly pays, but also lower than the 70 percent that Apple gives application developers with existing app-embedded iAds.

To date, Apple's iAd network has been limited to banner advertisements embedded in iOS applications. Advertisers can create interactive features that act like mini-applications when activated by a user.

Wednesday's report corroborates some of what was said in a separate rumor earlier this week, which claimed that Apple's iAd focus is moving away from applications and toward the new "iRadio." The streaming service, which is expected to compete with established players like Pandora and Spotify, could be announced as soon as next week's Worldwide Developers Conference.

Apple is said to have inked a deal with Warner Music Group for the necessary rights for its Internet radio service. That's fueled speculation that Apple might have all the pieces in place in time for an announcement at Monday's WWDC keynote.

Existing music streaming services Pandora and Spotify also rely on a combination of audio and graphical advertisements. Both of those companies will intersperse audio advertisements in between the playback of songs, while users who pay a monthly subscription fee can avoid such ads.

Source: AppleInsider

Tags: Apple

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
A recent test done charging speeds offered by the Huawei Mate 20 Pro was extremely slow
 
Google has announced that it will start to predict flight delays, using a combination of historic flight information
 
The Huawei P30 and P30 Pro are expected to follow the suit of the regular Mate 20
 
And it’s all possible thanks to a Bing search result
 
Microsoft 365 is a monthly subscription service that includes Windows 10
 
All thanks to Microsoft Flow integration, it seems
 
AI was the hottest trend in 2018, but now 2019 and 5G will be the buzzword
 
A lawsuit was filed on Friday in the US District Court of Northern California by a couple of plaintiffs who accuse Apple of falsely advertising
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
23242526272829
3031     




Poll

Do you use microSD card with your phone?
or leave your own version in comments (11)