Twitter starts offering advertising tools

Twitter logoTwitter said on Wednesday it is opening up its platform to third-party advertising management software, as the company tries to establish an ad-based business model.

The ads application programming interface (API), will allow advertisers to manage campaigns and integrate their existing ad management software to their Twitter accounts and offer their ads on Twitter.

Twitter currently makes money every time a user clicks or retweets a "promoted" message paid for by an advertiser. The company said that its users would continue to see the most relevant Promoted Tweets from advertisers.

"With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices -- all at scale," Twitter product manager April Underwood wrote in a blog post.

Twitter said it had been testing the Twitter Ads API since January with its partners. Its first five partners who are beginning to offer Twitter advertising features to a limited number of their clients are Adobe, HootSuite, Salesforce, SHIFT and TBG Digital.

The Twitter Certified Products Program is also evolving to include ads products. In the coming months, Twitter begin to certify ads products that integrate with the Twitter Ads API and improve marketing efficiency and ROI.

Last year, Twitter said it would allow marketers to target Twitter users based on a profile of their perceived interests and by location.

Source: CDRinfo

Tags: Twitter

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

A mobile hotspot in Australia will be capable of hitting gigabit speeds on the go
A new game could be in the works as Blizzard appears to have been hiring for a Diablo-related project
Nokia CEO Rajeev Suri will speak at MWC 2017
However what if you could go way, way back?
The Helio P15 packs an octa-core Cortex-A53 processor clocked at 2.2GHz
Samsung claims up to 27-percent higher performance or 40-percent lower power
Preliminary data for October shows another Windows 10 boom
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments