Google phasing out 'iGoogle' in latest purge

Google logoThe customization service, known as iGoogle, will be turned off in November 2013. The mobile version of iGoogle will be discontinued at the end of this month.

Google Inc. disclosed its plans this week. It's being swept out as part of a periodic housecleaning that has seen Google scrap more than 30 products since co-founder Larry Page became CEO 15 months ago.

Page has been trying to sharpen Google's focus on search, advertising, video, social networking and mobile devices.

The scheduled termination of iGoogle will come eight years after Google first offered the personalization tool. It had been seen as a way to encourage people to return to Google more frequently for information they are interested in. It also encouraged more people to create Google accounts, which made it easier for the company to identify their individual interests.

The climate has changed since iGoogle started as an unbranded personal page in 2005.

These days, many people get weather and other information through applications they install on smartphones and tablet computers. People who use Google's Chrome browser can also access a variety of apps with functions offered by iGoogle.

"The need for iGoogle has eroded over time," Matt Eichner, Google's general manager of global enterprise search, wrote in a Tuesday blog post.

Google said tens of millions of people used iGoogle within its first two years of existence, making it the company's fastest-growing service in early 2007. The company hasn't disclosed more recent figures.

Besides its customization service, Google also is preparing to jettison several other products, including a little-used online video service that the company started before it bought YouTube in 2006 for $1.76 billion.

Google stopped accepting new clips on Google Video in May 2009. Later this summer, Google Video's remaining content will be transferred to YouTube. Google Video users will have until Aug. 20 to delete or transfer their clips to another location.

Tags: Google

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

A mobile hotspot in Australia will be capable of hitting gigabit speeds on the go
A new game could be in the works as Blizzard appears to have been hiring for a Diablo-related project
Nokia CEO Rajeev Suri will speak at MWC 2017
However what if you could go way, way back?
The Helio P15 packs an octa-core Cortex-A53 processor clocked at 2.2GHz
Samsung claims up to 27-percent higher performance or 40-percent lower power
Preliminary data for October shows another Windows 10 boom
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments