Details on new Facebook ad system emerge

Facebook logoDetails on Facebook's ongoing efforts to monetize its massive user base continue to trickle out, and now it appears that the social network is testing a new advertising scheme that will show up in users' news feeds. Speaking with Capstone analyst Rory Maher, Business Insider got a peek at the layout for the new ad strategy. In its plan, the social network is believed to be working to bring the commercial sponsors of website content directly into users' feeds.

A provided screenshot shows a sample from Facebook's pilot run of the new ad feature, conducted in partnership with Buzzfeed. Upon sharing a "Clash of the Condiments" piece from Buzzfeed, the "via" tag in a user's post is populated with the name of Buzzfeed's sponsor for the content, Hidden Valley Ranch.

Such a model could have a significant impact, with publishers attaching the names and logos of their sponsors to every piece of content shared through Facebook. The site's users reportedly share more than 30 billion pieces of content every month. The feature would also move advertisers away from their current position in the sidebar, where ads can be easily ignored or overlooked.

Details on new Facebook ad system emerge

Should the social network decide on a wider rollout, the new feature could go a long way toward addressing Facebook's well-publicized mobile advertising woes. As more and more users access Facebook from phones and tablets, the site has found difficulty in pushing ads to those viewers. The ability to wedge sponsors directly into mobile feeds could prove very valuable to the company as it struggles to convince advertisers of the efficacy of its platform.

Source: Electronista

Tags: Facebook, social networks

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Sales of new models way below those of 2017 generation
 
The new Windows 10 browser will run on the Chromium engine
 
Google will shut the service down in April of 2019 instead of August as initially planned
 
The regular S10 will sport a 6.1-inch panel with the same front-facing camera design
 
The smartphone has a 6.4-inch Full HD+ (2340 x 1080 pixel) Infinity-O display
 
Google Play Services will deprecate the aging OS in newer releases
 
Apple might be looking to trial the feature on the iPad before iPhone
 
Toshiba, which released the world’s first 14TB nearline 3.5-inch and 26.1mm-height HDDs with 9-disk
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
23242526272829
3031     




Poll

Do you use microSD card with your phone?
or leave your own version in comments (11)