Microsoft overhauls Bing in mission to innovate search

Bing logoMicrosoft on Thursday announced it will be rolling out the "most significant update" to its Bing search engine since it debuted three years ago.

The new Bing design eschews the decade-old single-page search result design that is a standard, and introduces a three-column interface that combines algorithmic search results (called "Core Web Results") with social network results (called "Sidebar" results) and actionable related services such as location, shopping, and more ("Snapshot" results). Click here to find out more!

Unlike Google, which integrates its Google+ social search data directly into search results, Bing pairs with Facebook, and then relegates it to its own sidebar to the right of the page. Here, Bing suggests Facebook friends who might be able to help you find an answer to your query based upon their "likes," profile information, and location tags/photos. Furthermore, it suggests public figures who might not be your friends, but who have posted information about subjects related to your query on Twitter, Quora, Linkedin, Blogger, Foursquare, or other social networks.

"People are using the Web to do things in the real world, and that’s a big change from where things were a decade ago," Bing Senior Director Stefan Weitz said in a blog post on Thursday. "And so the ten blue links that search has been predicated on for the last decade no longer makes sense. Simply put, that’s not how you get things done."

Microsoft overhauls Bing in mission to innovate search

Of course, Microsoft has been waging a battle against Google's "ten blue links" since before Bing existed.

In 2008, Microsoft CEO Steve Ballmer issued an internal memo to Microsoft staffers: "In the coming years, we'll make progress against Google in search first by upping the ante in R&D through organic innovation and strategic acquisitions. Second, we will out-innovate Google in key areas--we're already seeing this in our maps and news search. Third, we are going to reinvent the search category through user experience and business model innovation. We'll introduce new approaches that move beyond a white page with 10 blue links to provide customers with a customized view of their world. This is a long-term battle for our company--and it's one we'll continue to fight with persistence and tenacity."

The new version of Bing will begin rolling out in the coming weeks, and will reach broad availabilty in the U.S. in June, a touch-optimized mobile version is expected at about the same time.

Source: Betanews

Tags: Bing, Microsoft, search

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Sales of new models way below those of 2017 generation
 
The new Windows 10 browser will run on the Chromium engine
 
Google will shut the service down in April of 2019 instead of August as initially planned
 
The regular S10 will sport a 6.1-inch panel with the same front-facing camera design
 
The smartphone has a 6.4-inch Full HD+ (2340 x 1080 pixel) Infinity-O display
 
Google Play Services will deprecate the aging OS in newer releases
 
Apple might be looking to trial the feature on the iPad before iPhone
 
Toshiba, which released the world’s first 14TB nearline 3.5-inch and 26.1mm-height HDDs with 9-disk
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
23242526272829
3031     




Poll

Do you use microSD card with your phone?
or leave your own version in comments (11)