Facebook to surge by Yahoo as No. 1 in display ads

Facebook logoFacebook is on the verge of becoming the largest display advertiser in the United States, displacing Yahoo.

The social-networking site, which held off on running ads in its early days in order to avoid alienating its users, will grow its net U.S. display revenues by 80.9 percent this year to $2.19 billion, according to a new study by Internet research firm eMarketer. That will give the social-networking giant a 17.7 percent share of the display ad market this year, blowing past Yahoo, which will hold a 13.1 percent share.

"Facebook's supreme popularity--both in terms of numbers of people and amount of time they spend there--creates a plethora of display ad impressions, mainly for its unique form of banners," said David Hallerman, eMarketer principal analyst. "And that popularity is also boosting what advertisers will pay for its display ads."

Facebook is rapidly distancing itself from its major display ad rivals, according to the study. The second fastest growing ad-seller among the top five is Google, which should grow at a 34.4 percent clip this year, eMarketer says. Microsoft, Yahoo, and AOL will all grow at less than 20 percent, all below the overall growth of the market, which the firm estimates will be 24.5 percent.

In 2012, eMarketer believes that Google will make up some of the lost ground. The firm says that Google's display ad revenue will climb 58.3 percent, while Facebook will grow a more modest 31.3 percent. eMarketer, though, cautions that the Facebook estimate for 2012 "is likely on the conservative side" and may be adjusted upward when the firm revises its social network ad revenue estimates in August.

Even with that slower growth, Facebook will extend its overall share of the display ad market in 2012 to 19.4 percent. Yahoo will slide to a 12.5 percent share while Google will account for 12.3 percent of total revenue, up from 9.3 percent this year, according to the study.

Facebook's leadership in display advertising comes just a year after the company took over managing the sale of the graphical ads on its site from Microsoft. The software giant took on the task when it invested $240 million in Facebook in 2007 and became the exclusive third-party advertising platform partner for Facebook.

Source: CNET

Tags: Facebook, Yahoo

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

You can use a security key instead of having a code sent to your phone
Adobe says that the AI can now achieve the intended result in seconds
A new security protocol replacing the aging WPA2
Download and install at your own risk, of course
More iPhone parts likely to be produced by Samsung
Starting on Friday, video views on YouTube will start to be counted by the Official Charts Company
LG has already announced two new V-series members in 2018
The method is blocked and the hack doesn’t work, it adds
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (11)