Bing will use your Facebook friends to personalize search results

Microsoft Bing logoMicrosoft and Facebook Wednesday unveiled some new search tools for Bing which integrate data from a user's circle of friends into Bing's search results.

In the Bing blog on Wednesday, Microsoft Senior Vice President of online services Satya Nadella said 50% of users consider their friends' opinions when making a decision online. Bing is trying to capitalize on this by incorporating the "likes" of a user's friend list into search results.

When you search for something on Bing or in the "Web results" section on Facebook, you'll be able to see your friends' faces next to web pages they've liked. This applies to any topic or site that has a "like" button associated to it; it could be a restaurant, tv show, movie, song, band, event, 16th century philosopher, or long-winded concept such as those found on phrasely.net.

Also, when searching for names of people on Bing, the Facebook profiles of people within your extended social graph will turn up. For example, if you're looking for a long-lost ex-girlfriend from high school and she is "a friend of a friend of a friend" on Facebook, her Facebook profile will come up when you search for it on Bing. This is especially handy with common names.

According to Todd Schwartz, Director of Product Management at Bing, and Paul Yiu, Bing's Principal Program Manager, more than 4% of all searches done today are about individual people, so this type of search result is quite pertinent.

Naturally, privacy will be a concern for users. When the integration of Bing and Facebook launches soon --a date was not specified in the announcement today-- users will be given the optioin to disable the link between information on their profile and Bing search results. Furthermore, data from users under the age of 18 will not be integrated into any searches.

Source: Betanews

 

Tags: Bing, Facebook, Microsoft, social networks

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
You can use a security key instead of having a code sent to your phone
 
Adobe says that the AI can now achieve the intended result in seconds
 
A new security protocol replacing the aging WPA2
 
Download and install at your own risk, of course
 
More iPhone parts likely to be produced by Samsung
 
Starting on Friday, video views on YouTube will start to be counted by the Official Charts Company
 
LG has already announced two new V-series members in 2018
 
The method is blocked and the hack doesn’t work, it adds
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
    123
45678910
11121314151617
18192021222324
252627282930 




Poll

Do you use microSD card with your phone?
or leave your own version in comments (11)