Bing will use your Facebook friends to personalize search results

Microsoft Bing logoMicrosoft and Facebook Wednesday unveiled some new search tools for Bing which integrate data from a user's circle of friends into Bing's search results.

In the Bing blog on Wednesday, Microsoft Senior Vice President of online services Satya Nadella said 50% of users consider their friends' opinions when making a decision online. Bing is trying to capitalize on this by incorporating the "likes" of a user's friend list into search results.

When you search for something on Bing or in the "Web results" section on Facebook, you'll be able to see your friends' faces next to web pages they've liked. This applies to any topic or site that has a "like" button associated to it; it could be a restaurant, tv show, movie, song, band, event, 16th century philosopher, or long-winded concept such as those found on phrasely.net.

Also, when searching for names of people on Bing, the Facebook profiles of people within your extended social graph will turn up. For example, if you're looking for a long-lost ex-girlfriend from high school and she is "a friend of a friend of a friend" on Facebook, her Facebook profile will come up when you search for it on Bing. This is especially handy with common names.

According to Todd Schwartz, Director of Product Management at Bing, and Paul Yiu, Bing's Principal Program Manager, more than 4% of all searches done today are about individual people, so this type of search result is quite pertinent.

Naturally, privacy will be a concern for users. When the integration of Bing and Facebook launches soon --a date was not specified in the announcement today-- users will be given the optioin to disable the link between information on their profile and Bing search results. Furthermore, data from users under the age of 18 will not be integrated into any searches.

Source: Betanews

 

Tags: Bing, Facebook, Microsoft, social networks

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Consumer group recommends iPhone 8 over anniversary model
 
LTE connections wherever you go and instant waking should come to regular PCs, too
 
That fiction is slowly becoming a reality
 
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
 
Human moderators can help make YouTube a safer place for everyone
 
Google says Progressive Web Apps are the future of app-like webpages
 
All 2018 models to sport the 'notch'
 
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
     12
3456789
10111213141516
17181920212223
24252627282930
31      




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)