LinkedIn is testing autoplaying video ads

LinkedIn logoLooking for new ways to make money out of its professional social network LinkedIn, Microsoft is testing video advertisements. Currently in closed beta testing, video advertising is available to "a limited number of advertisers" and it may well prove unpopular with LinkedIn users.

Following a well-worn path set out by the likes of Google, Facebook and others, the video ads will autoplay. The one saving grace is that videos will play without sound, but this is unlikely to be enough to prevent them from quickly becoming an irritant.

LinkedIn is testing autoplaying video ads

The introduction of video advertising follows Microsoft's decision to allow LinkedIn users to upload video. In many regards, the move to video ads is a natural progression, but quite what reception it gets from users remains to be seen. At the moment, testing is being carried out with a couple of hundred companies, but will expand to more in due course.

Sudeep Cherian, head of product marketing for LinkedIn's ads business, says:

We know that viewers, when they watch video, the message is much more likely received when compared to just text. It's not a nice-to-have, it's a must-have.

Testing is limited to LinkedIn mobile at the moment, but it will expand to the desktop. Microsoft says that the first half of 2018 is earmarked as the time that promoted video content will be made available to all brands. As with Facebook and Twitter, content that comes from advertisers will be tagged with a Promoted label.

Source: Betanews

Tags: social networks

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
 
Intel was the number 1 ranked supplier with a 9.2% share of the worldwide semiconductor market
 
Improved software will power more accurate facial rec
 
The iMac Pro may have an A10 Fusion processor running it's own iOS
 
Galaxy X already got some certifications
 
The smart speaker is based on an AI virtual assistant
 
You won't have to leave what you're doing to respond to a chat
 
Apple is working with Intel on 5G hardware for future iPhones
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
   1234
567891011
12131415161718
19202122232425
2627282930  




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)