Algorithm determines how much privacy you give away when clicking links

Internet logoHave you ever clicked on something on a platform like Facebook or Amazon and then been offered suggested links that are similar to what you just clicked? In a way it sounds pretty good as this can sometimes help you get more information about something you’re reading, or finding a complementary product, and so on.

However at the same time it seems that everytime you click on a suggested link, you could be giving away more of your privacy than you would like. This is according to a researcher at EPFL by the name of Mahsa Taziki who has developed an algorithm that can calculate how much information you are revealing about yourself whenever a link is clicked.

Algorithm determines how much privacy you give away when clicking links

According to Taziki, “80% of the clicks provide a utility-privacy tradeoff for the users. Some clicks are very useful and don’t compromise your privacy, while others are just the opposite. My objective is to compute accurately the utility and privacy effects of the user’s clicks. The users can decide what to click on, and the service providers can also use it to improve the experience of their users.”

In a way you can think of this system as being similar to how browsers like Chrome will warn you when you’re about to visit a potentially dangerous website. The system is still being developed and there are plans to eventually turn it into an extension that can warn users when a website is being too liberal with their personal information.

Source: Ubergizmo

Tags: technologies

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Intel was the number 1 ranked supplier with a 9.2% share of the worldwide semiconductor market
Improved software will power more accurate facial rec
The iMac Pro may have an A10 Fusion processor running it's own iOS
Galaxy X already got some certifications
The smart speaker is based on an AI virtual assistant
You won't have to leave what you're doing to respond to a chat
Apple is working with Intel on 5G hardware for future iPhones
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (4)