Study finds that mobile Ads have the Potential to be data hogs

Study finds that mobile Ads have the Potential to be data hogsIt used to be that while you could block ads on the desktop, blocking ads on mobile wasn’t so straightforward, at least until in the past couple of years where there are various tools released for different platforms that helps block mobile ads. Apart from mobile ads potentially being disruptive, it seems that there is now another reason to block them.

According to a study conducted by Enders Analysis last month, they found that there are some cases in which mobile ads actually end up consuming more data than the actual web page itself. Based on their finds, mobile ads were responsible for as low as 18% of data transferred, and up to a whopping 79%.

Now it should be noted that this study wasn’t particularly comprehensive as it was only conducted on 8 unnamed news websites. This means that for all we know, these websites could be using ad networks that were inefficient with its assets, hence the data-hungry ads. Alternatively it could suggest the potential for mobile ads to be particularly data intensive.

There have been a lot of criticisms directed at web ads, but as it remains many a publisher’s way of generating revenue, there’s not much to be done, although companies like Google have announced that they are looking to make improvements to them.

Source: Ubergizmo

Tags: research

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Apple might be looking to trial the feature on the iPad before iPhone
Toshiba, which released the world’s first 14TB nearline 3.5-inch and 26.1mm-height HDDs with 9-disk
The new Windows 10 browser will run on the Chromium engine
PCI-SIG will be able to meet its goal of doubling bandwidth—from 16 GT/S to 32 GT/s—in a record less than two years
The regular S10 will sport a 6.1-inch panel with the same front-facing camera design
Device-draining downloader used for ad fraud could have recovered other malicious files
Google Play Services will deprecate the aging OS in newer releases
The new 64-bit version of Firefox will be optimized to run on these computers for better performance
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (11)