Microsoft has recently started working on a new project whose purpose is to allow Windows users to create and share digital memories on their devices, using photos and videos. Although little is known at this point, ZDNet has come across a few job listings for what is being called “Evoke Studio,” which is believed to be the new group in charge of the project. The new effort is likely to be supervised by Kudo Tsunoda, who’s currently in charge of the Windows Apps Studio team, which in turn works as a part of the Windows and Devices Group.
The job descriptions reveal that the digital memories service is meant to help users preserve and share memories using photos and videos.
“The Evoke Studio's mission is to create a portfolio of experiences that forever change the way people create, recall, relive and retell the memories that shape them. We're a consumer experience focused team, marrying easy to use and delightful UX with leading edge technologies under the covers. You'll help us shape the future of how we all interact with our personal photos and videos,” one of the job ads reads.
The new service is being developed with help from Microsoft Research and the OneDrive team, and it will use machine learning systems and data-mining techniques, so it’s likely that it will employ content stored in the cloud to offer new capabilities to users.
It will be specifically aimed at all devices and Windows PCs, so Microsoft might be planning to offer it to users of non-Windows devices too. iOS and Android apps could very well be released too, given the fact that OneDrive clients already exist on these platforms.
Without a doubt, there are a lot of unknown things at the moment, and it’s still hard to predict how this service is going to work, considering that the project is still in its early days, but more evidence should emerge in the coming months as development advances.