Google is experimenting with turning search results from blue to black

Google logoThe formatting and structure of the Google search results page may be one of the most user-tested websites in the history of the internet. So it comes as a bit of surprise that Google would tinker with its prized jewel in one small but noticeable fashion: turning the color of links black. When typing a word or phrase into Google, a majority of users see 10 links with the link name listed in blue and the URL in green. Some users, however, are seeing link names in black, as noted today by The Telegraph and a number of Twitter users who report seeing the experiment in action.

It's unclear if this is one giant A / B test to determine if users click black-colored search results more than blue-colored ones. The company has famously tested various colors of its search results page with hundreds of millions of web users in real time. Until last year, the current navigation tab you were looking at was highlighted with a small red line. Now it's blue. And around 2009, Google tested 41 different colors of blue for Gmail ads and search result links, a change that ultimately earned the company an extra $200 million a year in ad revenue.

When reached for comment, Google was characteristically cryptic. "We're always running many small-scale experiments with the design of the results page," a spokesperson told The Verge. "We're not quite sure that black is the new blue." Of course, it's all but certain the new link color is tracking click-through rates. We can't be sure if the company is simply testing the color, or if the color has something to do with the type of link being displayed, the type of user seeing the link, or what that user is searching. Still, if it does expand to more than a select few people, this could be one of the more radical changes to the relatively austere Google search results page we've seen in years.

Source: The Verge

Tags: Google, search

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
The new 64-bit version of Firefox will be optimized to run on these computers for better performance
 
Google is expanding the Pixel 3’s eSIM support to a few new countries
 
And fortunately, it won’t be an iPhone X-like notch
 
Qualcomm Technologies has shown on the path to commercialization of 5G
 
It will be embracing Chromium in the development of the browser
 
The new OLEDs will be on display at CES 2019 in Las Vegas early next year
 
Quintuple-app strategy offers "a simpler and more unified communications experience"
 
Google's other mobile SDK is deemed ready for prime time
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
23242526272829
3031     




Poll

Do you use microSD card with your phone?
or leave your own version in comments (11)