Facebook gears up to fight YouTube with new video publisher tools

Facebook logoFacebook has introduced new tools that will give its publishers even more customization options when distributing their videos, in their effort to grow into a serious competitor for YouTube and make their website a one-stop shop for all types of content. Many of these updates will seem familiar to those publishers who are regular users of YouTube, and they make it clear (as if it wasn't before) that Facebook is gearing up for a big fight for video on the web.

Facebook announced two primary groups of updates in a blog post yesterday: the first focuses on customization options when uploading videos, the second on improving the back-end tools publishers use to organize them.

The customization options include several new features to help restrict the distribution process for publishers, mainly the ability to publish "secret videos" and prevent embedding of videos on third-party sites. The secret videos feature seems to be a direct response to YouTube's unlisted videos feature: secret videos cannot be searched for, and can only be viewed by users who have a direct URL to the video.That last option is an odd choice — typically videos are targeted to a certain gender audience, not restricted. It's not super clear what Facebook's thinking is.

The second group of updates is similarly basic. The Video Library tool focuses on helping publishers organize a large collection of their videos, through which publishers can now make mass changes across multiple videos, if they so choose. Publishers can edit a video's metadata even after it has been uploaded, manage distribution options similar to those mentioned above, and of course, choose to prevent third-party embeds.

In trying to catch up to YouTube, and with this round of updates, Facebook seems to have done only that, and not much more. The new features, which should roll out to Page owners in the next couple of weeks, just seem to meet the minimum required feature list for video creators. The next test for Facebook is getting them to start investing in the platform it's building out.

Source: The Verge

Tags: Facebook, social networks

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

A mobile hotspot in Australia will be capable of hitting gigabit speeds on the go
A new game could be in the works as Blizzard appears to have been hiring for a Diablo-related project
Nokia CEO Rajeev Suri will speak at MWC 2017
However what if you could go way, way back?
The Helio P15 packs an octa-core Cortex-A53 processor clocked at 2.2GHz
Samsung claims up to 27-percent higher performance or 40-percent lower power
Preliminary data for October shows another Windows 10 boom
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments