Google will eliminate accidental mobile ad clicks

Google logoAds are part and parcel of being online, but they can be particularly annoying for mobile users. When playing games on a phone or tablet, it's all too easy to accidentally tap an ad you have absolutely no interest in, pulling you out of the game you were playing or the site you were reading. If you've cursed when this happened to you, Google hears you.

The company is taking steps to make the "user experience" of ads a little better. It recognizes that advertisements that get clicked accidentally don't benefit anybody. They end up irritating the clicker, and are unlikely to be of value to the company that placed the ad. With around half of ad clicks being made by mistake, Google is now taking steps to stop this from happening -- great news for users and advertisers alike.

Google will eliminate accidental mobile ad clicks

In all, Google is making three key changes to ads that appear on smartphones and tablets, starting off by adding an unclickable border to the outer edges of advertisements. This should help to eliminate clicks that are made by mistake when trying to scroll through a page or click something else near an ad. To ensure that a tap was made on purpose, it needs to be made nearer the center of it.

Some ads can appear on screen unexpectedly -- perhaps on a popup screen. To prevent these from being accidentally clicked, Google is introducing a time delay so that ads are inactive and unclickable for a short time after they first appear.

The final changes tackles problems with in-app popup ads for other apps and games. In the past such an ad feature a clickable app icon which led to the relevant Google Play entry. Unfortunately the "close ad" cross button was part of this icon, making it incredibly easy to interact with the ad when trying to close it. From now on, the app icon will be inactive and a separate button will need to be hit to grab a copy.

Introducing the changes, Google says:

These latest click quality enhancements improve the user experience by keeping them within their desired website or app and not involuntarily taking them to another page. They also benefit advertisers by reducing costs from accidental clicks and improving conversion rates. To date, we’ve seen a 15% average conversion rate lift on display ads by driving more qualified clicks with these updates.

Source: Betanews

Tags: Google

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

A mobile hotspot in Australia will be capable of hitting gigabit speeds on the go
A new game could be in the works as Blizzard appears to have been hiring for a Diablo-related project
Nokia CEO Rajeev Suri will speak at MWC 2017
However what if you could go way, way back?
The Helio P15 packs an octa-core Cortex-A53 processor clocked at 2.2GHz
Samsung claims up to 27-percent higher performance or 40-percent lower power
Preliminary data for October shows another Windows 10 boom
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4

News Archive



Do you use microSD card with your phone?
or leave your own version in comments