YouTube adds 60fps live streaming option, new advertising units

YouTube logoGoogle is making a number of small changes to YouTube, that will likely be welcomed by advertisers and gamers alike. YouTube's live streaming capability will now include support for 60fps streams, making it more suitable for gaming, while the initial advertising preroll that runs before many videos will now allow users to find out a lot more information about the advertised products, as well as making it easier to purchase.

The 60fps live streaming option comes seven months after a similar option appeared on YouTube for standard videos. An attempt to draw gamers away from the Amazon-owned Twitch, the stream now provides 720p and 1080p streams at the higher frame rate, which makes gameplay appear smoother. Streaming systems including Elgato Game Capture and Xsplit Broadcaster can stream at 60fps from today, with any other apps using the Live Streaming API able to add the new high frame rate flag to enable 60fps streams.

YouTube adds 60fps live streaming option, new advertising units

The streaming player has also been updated to HTML5. The use of the player in supported browsers enables variable speed playback, with users able to skip backwards during a live stream, as well as catching up on previous content at 1.5 times or double speed.

The new TrueView for Shopping advertising option brings up more information about the product being shown, including photographs and pricing information, from within the video ad. Selecting the product card takes the user to the retailer's store listing for that item, saving the potential customer from having to search the site. According to Google, the new advertising unit provided Wayfair with a three-times revenue increase per impression compared to earlier campaigns, while Sephora saw an 80 percent lift in product consideration and a 54 percent increase in ad recall.

Source: Electronista

Tags: YouTube

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Consumer group recommends iPhone 8 over anniversary model
LTE connections wherever you go and instant waking should come to regular PCs, too
That fiction is slowly becoming a reality
The Snapdragon 845 octa-core SoC includes the Snapdragon X20 LTE modem
Human moderators can help make YouTube a safer place for everyone
Google says Progressive Web Apps are the future of app-like webpages
All 2018 models to sport the 'notch'
The biggest exchange in South Korea, where the BTC/KRW pair is at $14,700 now
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (4)