Facebook officially turns Messenger into a platform

Facebook logoAccording to a couple of reports, Facebook is said to be interested in turning Messenger into a platform where it will make the messaging app more than just that, and sure enough they have. During the company’s F8 conference, they officially revealed their plans that would turn Messenger into a platform service for third parties.

So how does this work, you ask? Basically Facebook will allow third-party apps to deeplink their apps with Messenger. At this time of writing, Facebook’s initial partners include ESPN, JibJab, and Giphy, just to name a few. Users will be able to choose content that they come across within either of these apps and send it to their friends in a message, as you can see in the screenshot above.

Facebook officially turns Messenger into a platform

With every message sent using a third party’s app/service, it will be accompanied by an attribution link so that the other person can download the app if they want to be able to do the same thing. Facebook is also looking into getting businesses on board with Messenger, allowing customers a way to communicate with them more directly.

For example business websites will have a link that allows users to click to send a message via Messenger, as you can see in the screenshot above. This will make the experience more personal and in some ways mirrors the live chat support that some companies offer on its website. Due to Messenger’s richer capabilities, more detailed messages can be shared with the user, and it also makes it more efficient and succinct compared to sending emails back and forth.

Source: Ubergizmo

Tags: Facebook, social networks

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

This restriction will extend to existing extensions over the remainder of the year
Apple would switch that end from USB-A over to USB-C
NVIDIA and AMD will soon have another graphics competitor
App Store Guidelines Apple is a ban on developers building their own databases with collected contact info
New update, new problems for iPhone owners
The social network will ban businesses with bad customer service and repeated negative reviews from advertising
Microsoft is hoping to define a new form factor as it once did with Surface Pro
Microsoft has not mentioned a specific date
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (10)