Website CAPTCHAs are a big turn off for users

Website CAPTCHAs are a big turn off for usersWe're all familiar with CAPTCHAs, those images you have to retype as text to prove that you're a real person and not a bot. The bad news for businesses that use CAPTCHA on their sites is that it seems they're pretty effective at deterring humans too.

New research from bot detection specialists Distil Networks suggests that CAPTCHA use is bad for business as it makes surfers more likely to abandon a page.

The Distil team created a trivia quiz about US history and politics, and promoted it via organic social media and paid social advertisements. A CAPTCHA was randomly placed at the end of approximately half the 1,079 quizzes served.

The results show that when a CAPTCHA was present, people were on average 12 percent less likely to continue on to the content they had come to access. More worrying given the recent boom in mobile web access is that mobile users are 27 percent less likely to to complete a CAPTCHA than desktop users.

All of this suggests that businesses using CAPTCHAs on their sites could be losing up to 12 percent of their sales leads.

You can read more about the survey and the methodology used to carry it out on the Distil Networks site. Don't worry, you won't have to fill in a CAPTCHA to access it.

Source: Betanews

Tags: research

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

Google is expanding the Pixel 3’s eSIM support to a few new countries
They are teaming up to create a digital identity solution to help protect consumers across the shopping
Qualcomm Technologies has shown on the path to commercialization of 5G
The move would further cement the desktop browser monoculture
The new OLEDs will be on display at CES 2019 in Las Vegas early next year
You can use a security key instead of having a code sent to your phone
Google's other mobile SDK is deemed ready for prime time
A new security protocol replacing the aging WPA2
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (11)