Amazon is going to produce its own movies and release them in theaters

Amazon logoOn Monday Amazon said it would begin to produce and acquire feature films for theatrical release that it would then stream on Amazon Prime four to eight weeks after the theatrical debut. Amazon said its goal was to cut down the 39 to 52 weeks it usually takes for theatrical releases to make it to streaming services. Amazon, for its own part, said it planned to produce 12 movies a year.

The new model will challenge not only the entertainment industry, whose customers have grown to expect long windows between a movie's release and its availability on other mediums, but also its own competitors in the content streaming space. Netflix is the most well-known streaming service that also produces its own original content.

In an e-mail to the New York Times, Amazon Vice President Roy Rice described Amazon's upcoming films as “'indie' movies with budgets between $5 million and $25 million.” Amazon's announcement comes just after the company received a Golden Globe for a dark comedy television series called Transparent about a family whose father comes out as transgender. Filmmaker Woody Allen also recently made a deal with Amazon to create his first television series for the company.

Amazon идет в кинобизнес

According to Amazon's press release, Amazon Studios has at least four original series to debut in 2015:“Bosch, Hand of God, Red Oaks, and a kids series called Wishenpoof! in addition to its second season of Transparent. Hints about Amazon wanting to tackle feature films have floated around for a long time. As early as 2010, the company put up $2.7 million in awards for scripts and films.

Amazon's latest move is just one of many attempts by entertainment companies of all kinds to put more movies and TV online for monthly streaming fees. Earlier this year, Dish announced its own SlingTV, which will stream 12 stations including ESPN (with caveats, of course). HBO plans to offer a standalone streaming service this spring as well.

Source: Ars Technica

Tags: Amazon

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