Google is planning to offer new music streaming choices in coming weeks, by enhancing the Youtube video service and the All Access subscription service.
Google's already popular YouTube service has been offering music videos but those must be chosen one track at a time. YouTube in coming weeks will launch new subscription and ad-supported YouTube music services able to play several tracks in a row, Reuters reported today.
Google will also update its existing $10-a-month All Access subscription-music streaming service, which will incorporate technology acquired by Google with the purchase of Songza, a service known for its ability to recommend music.
Google's All Access subscription service has struggled to stand out and set Google into a different business than the free, ad-supported services that have long underpinned its success.
All Access ranks almost the same as rivals Rhapsody and Deezer, but behind Spotify. Apple has a Beats subscription streaming service, acquired with the Beats headphone line in May, and it has free iTunes radio. Amazon launched its music service in June, providing streaming of a limited catalog of music to members of its $99-a-year Prime service.