Google to reinvest in YouTube content, expand promotional efforts

YouTube logoGoogle is investing more money into original content for YouTube. Building on top of its previous channel creation efforts, where Google paid filmmakers to create channels on the service, the search company will be funding new content from popular YouTube creators, as well as expanding the marketing of the new online shows outside the United States to the UK, France, Germany, and Brazil.

The previous effort has seen some good results, with 86 of the created channels in the top 1 percent of YouTube's most popular programming. Based on the wording of a blog post by Head of YouTube Originals Alex Carloss, the renewed investment is aimed towards existing channels and creative partners rather than bringing in fresh talent.

The amount of funding Google will provide to creators was not advised by the company, but a video producer linked to the project told Recode that Google suggested spending "single-digit millions" to fund a ten-part series. The level of funding per episode is likely to be far higher than any other YouTube-specific show, and strongly suggests Google is aiming for a significantly higher quality of content, possibly to the same level as what is shown on broadcast television.

The initial funding experiment is said to have cost Google more than $100 million, with the company also investing in fitting out Creator Spaces, small studios for YouTube video makers to use in their productions.

Source: Electronista

Tags: Google, YouTube

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