In many regards, it is rather surprising that it didn’t happen sooner -- today Google announces it is testing a new domain registration service aimed at businesses. Google Domains is currently an invite-only service, and it has taken the search-giant a very long time to get in on the website game. Once fully up and running, "businesses will be able to search, find, purchase and transfer the best domain for their business -- whether it's .com, .biz, .org, or any of the wide range of new domains that are being released to the web".
At the moment, the service is concerned only with domain registration. However, partnerships with the likes of Shopify, Squarespace, Weebly, and Wix.com suggest that storage and web building options will also be in the cards. Few details have been released about just what we can expect from Google Domains, but the About page does give something of an insight. Standard features such as domain forwarding and domain management tools are complemented by customizable sub-domains and email accounts that can be forwarded to existing Gmail addresses.
Despite the fact that Google Domains is currently being touted as a business tool, Google explains that there will be no additional cost for private registrations. On top of this, "if private registration is selected, we cover the cost of keeping your details private".
If you'd like to request an invite, click the "Manage my domains" link on the Google Domains page.