Motorola introduces the customizable Moto X

Motorola logoMotorola Mobility has finally revealed its first flagship smartphone since being acquired by Google -- the "Moto X" -- and it looks to be an All-American, fully-customized smartphone experience that can't be ignored despite a crowded market. Motorola knew it would have to come up with a very different Android-powered device in order to get any attention in a market dominated by Samsung's Galaxy line, and phones by other tech giants like Apple's iPhone. The Moto X seems to be the answer, with customization being the key differentiator.

Customers can make their Moto X all their own, designing the front, back, memory, wallpaper, accents and even engraving. There are over 2,000 designs and colors to choose from, and more are on the way -- including very different ideas like real wood backs.

Aside from customization, Motorola is proud to say that the Moto X is assembled in the U.S. (more specifically, Fort Worth, Texas). So when a customer is done designing the Moto X of their dreams, the phone can be shipped to them for free in four days or less.

Motorola Moto X

Motorola has touted features such as Touchless Control, which brings up information on the Moto X like weather and directions just by voice (no touch necessary); Active Display, which keeps important and relevant information on the Moto X's screen without any annoying notifications or without the need to wake it up, and Quick Capture, which allows the user to turn on the camera quickly with just two quick twists of their wrist.

Earlier this month, it was reported that Google and Motorola Mobility were spending as much as $500 million on Moto X marketing. This is a pretty significant amount, considering Apple spent $333 million and Samsung spent $401 million to market their smartphones last year in the U.S. -- and they're the two largest smartphone makers in the game.

This goes to show that Google and Motorola are betting big on the Moto X and want to make it stand out amongst the crowd. Think the Moto X might be for you? Read on for the specs, reviews, photos, pricing and availability before you decide.

Specs

  • 4.7-inch RGB AMOLED display
  • 1280x720 resolution
  • Motorola X8 processor (dual-core 1.7GHz Snapdragon S4 Pro CPU/quad-core Adreno 320 GPU)
  • 2GB RAM
  • 16GB/32GB storage options
  • 10MP ClearPixel rear-facing camera
  • 2MP front-facing camera
  • 1080p video recording
  • dual-band 802.11 a/b/g/n/ac Wi-Fi
  • Bluetooth 4.0 LE+EDR
  • NFC, Miracast, USB 2.0 connectivity
  • 2,200 mAh battery with up to 13 hours of talk time; 24 hours of mixed usage

The Moto X will be $199 with a two-year contract, and will be available through Verizon, AT&T, Sprint, T-Mobile and U.S. Cellular. The Moto X is expected to launch in late August or early September.

Source: DailyTech

Tags: Motorola, smartphones

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