HTC will reduce focus on high-end smartphones

HTC logoIn announcing the results of its second fiscal quarter on Tuesday, HTC revealed it expects to post the company's first operating loss in its history in the third quarter. HTC's operating margin was just 1.5 percent in the third quarter, but the company has forecast a range of zero to negative 8 percent operating margins in the third quarter.

The Taiwanese smartphone maker revealed it plans to launch a range of "innovative and competitive mid-tier products in the coming months." HTC executives acknowledged that it has not been competitive in the mid-range smartphone market, where the industry is currently seeing the most growth.

HTC's announcements come as Apple is rumored to be planning to release its own new mid-range smartphone. It's expected that the company will release a new, less expensive iPhone model with a plastic back in the coming months, alongside a new high-end model.

HTC will reduce focus on high-end smartphones

HTC's changes mark a contrast from last year, when Chief Executive Peter Chou touted his company's insistence on using high-quality materials to build premium smartphones. That strategy eroded HTC's margins, and has now prompted the company to attempt to lower its build costs and sell mid-range smartphones with higher margins.

HTC was once one of the largest smartphone makers in the world, but has seen its share of the market slide as the industry has increasingly become a two-horse race between Apple and Samsung. Recent data from comScore found that HTC held the third-largest share of U.S. smartphone subscribers with 8.7 percent, well behind Apple's 39.2 percent and Samsung's 23 percent.

Source: AppleInsider

Tags: HTC, smartphones

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Google’s voice assistant platform has been known as Google Now
 
The SanDisk 1TB SD card prototype represents another significant achievement as growth of high-resolution content
 
Microsoft is developing a new “Skype for Life” client
 
Siri on the Mac is new, and is similar to that on the iOS
 
The latency in this test was supposedly no more than 2 milliseconds
 
Apple has made to the iPhone 7/7 Plus is by making the home button a solid state button
 
Android Nougat should eventually extend back to the Galaxy S6 generation
 
You’re not supposed to expose the iPhone to water anyway
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4
 
 

News Archive

 
 
SuMoTuWeThFrSa
    123
45678910
11121314151617
18192021222324
252627282930 




Poll

Do you like Windows 10?
or leave your own version in comments (32)