Apple is reportedly partnering with an outside company to offer a new trade-in service for iPhones at its retail stores, a program that remains unannounced.
Citing sources, Bloomberg says Apple is working with Brightstar, a Miami-based company that manages trade-ins and logistical efforts for other companies.
The rumored program would let consumers bring in their used iPhones for a discount on newer models, and potentially for credit on other items in Apple's stores.
Apple did not immediately respond to a request for comment.
Such a program would not be a first for the company. Apple already offers a recycling arrangement that gives users either an Apple gift card, or -- in the case of iPods and iPhones -- a 10 percent discount on a future purchase. The company's current partnership (which began in late 2011) is with PowerOn, a company that's offered users up to $345 for top-of-the-line iPhones. It's not yet clear how this newer service would differ.