Samsung said to plan build quality improvement to counter iPhone, HTC One

Samsung logoA new rumor has the South Korean electronics giant pondering a switch to higher quality materials for its flagship devices, largely in response to the renowned build quality of devices like Apple's iPhone 5 and HTC's One Android handset. Such a shift in materials could happen as early as this fall with the release of the Galaxy Note III, a source familiar with the company's internal workings tells SamMobile.

The source couldn't provide information on the specific build materials Samsung is considering using, but the follow-up to the company's fast-selling Galaxy Note II is said to mark a considerable departure from the design of other devices in the Galaxy line.

The source also claims that Samsung had a prototype of its recently revealed Galaxy S4 that featured a metal body. That metal design, the source says, was very popular within the company. Samsung, though, was said to be unable to mass produce metal units quickly enough before the device's scheduled launch, so the manufacturer went with a plastic design.

Ahead of the launch of its newest flagship, design specs on the S4 leaked, revealing its plastic construction. Samsung executives attempted to parry any potential disappointment with the design, saying that its plastic chassis allowed for manufacturability while retaining a premium feel. Pressed on the company's reliance on plastic while its competitors were moving on to metals and other materials, Samsung's American design chief downplayed the importance of materials, saying the company was more focused on developing a software experience that would turn its devices into "life companions."

Samsung's launch event for the handset focused largely on its internal technology, as well as the software suite packed with the S4. The decision to stick with a plastic body, though, led to a somewhat underwhelming response from the tech media, who saw the S4's construction as "no match" for the aluminum unibody build of the iPhone 5 and devices like the HTC One.

Source: AppleInsider

Tags: Samsung, smartphones

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Samsung Galaxy Tab S4 will boast a larger 10.5-inch display with 2560 x 1600 pixels resolution
 
The new power scheme will allow users to extract slightly more performance out of their machines
 
Huawei's P20 family of smartphones is scheduled for a March 27 announcement in Paris
 
New stats show Amazon surpassed Microsoft this week
 
Qualcomm and Broadcom executiveswere met in February 14
 
Gmail Go at its core will do what the regular Gmail app does
 
 
Qualcomm didn’t say who is building the X24 modem
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
    123
45678910
11121314151617
18192021222324
25262728   




Poll

Do you use microSD card with your phone?
or leave your own version in comments (6)