As Research In Motion (RIM) prepares to release its new BlackBerry 10 (BB10) software, reports suggest that the company plans to offer a variety of BB10 devices that will cover a broad price range in order to attract customers.
Throughout 2013, RIM plans to release a total of six BB10 devices. These smartphones will range from low-end to high-end prices so that they'll draw in customers of any budget.
RIM will release BB10 at an event on January 30, where its first two devices will be announced. One device will be all-touch while the other will have a QWERTY keyboard.
"We intend over time as we transition the portfolio to have a full range of devices," said Frank Boulben, RIM CMO.
RIM added that it doesn't have any exclusive relationships with carriers in the U.S., meaning that it has more flexibility and can attract more customers.
BB10 will feature a new user interface, BlackBerry Hub for combined inboxes/messages/notifications, BlackBerry Peek for switching between multiple apps without closing them and BlackBerry Flow for scrolling between apps.