Sony promises free 4K theatrical films for 4K TV buyers

Sony logoSony plans to use content from its Sony Pictures Entertainment division to help sell its upcoming XBR-84X900 84" 4K Ultra HD TV set. The company noted in a corporate blog post on Monday that all buyers of Sony's massive, high-resolution TV will get a free "4K Ultra HD delivery solution" loaded with full-length feature films.

The move is designed to address the "chicken-and-egg" problem that adoption of 4K Ultra HD technology faces: If there's no 4K content, who's going to buy a 4K TV? And if no one is buying 4K TVs, who's going to invest the money in producing 4K content? After all, it has been years since the introduction of 1080p HDTV, and 1080p content is just now becoming ubiquitous. (Even now, many channels available in "HD" via cable or satellite are smeary, upscaled messes.)

Sony XBR-84X900

Sony is hoping to solve the problem itself. The company makes 4K TVs and 4K cinema cameras. It also happens to own its own motion picture production and distribution company. So, consumers who plop down $25,000 for one of the largest TVs in existence will get a selection of presumably recent Sony Pictures releases in 4K format.

"As an extra bonus, included free with the purchase [of an XBR-84X900] will be the world's first 4K Ultra HD delivery solution, complete with preloaded, native 4K entertainment," Sony representative Ray Hartjen wrote. "Not some goofy 4K content shot as a demo. I'm talking full-length feature Hollywood productions, and available exclusively to purchasers of Sony's 84" 4K Ultra HD TV."

The exact nature of the "delivery solution" or what content is preloaded hasn't been revealed, though Hartjen said buyers can expect more details shortly after Thanksgiving. But the real question is, would a stack of free Sony movies tempt a compelling reason to buy a $25,000 TV set?

Source: Ars Technica

Tags: Sony, TVs

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