Sony promises free 4K theatrical films for 4K TV buyers

Sony logoSony plans to use content from its Sony Pictures Entertainment division to help sell its upcoming XBR-84X900 84" 4K Ultra HD TV set. The company noted in a corporate blog post on Monday that all buyers of Sony's massive, high-resolution TV will get a free "4K Ultra HD delivery solution" loaded with full-length feature films.

The move is designed to address the "chicken-and-egg" problem that adoption of 4K Ultra HD technology faces: If there's no 4K content, who's going to buy a 4K TV? And if no one is buying 4K TVs, who's going to invest the money in producing 4K content? After all, it has been years since the introduction of 1080p HDTV, and 1080p content is just now becoming ubiquitous. (Even now, many channels available in "HD" via cable or satellite are smeary, upscaled messes.)

Sony XBR-84X900

Sony is hoping to solve the problem itself. The company makes 4K TVs and 4K cinema cameras. It also happens to own its own motion picture production and distribution company. So, consumers who plop down $25,000 for one of the largest TVs in existence will get a selection of presumably recent Sony Pictures releases in 4K format.

"As an extra bonus, included free with the purchase [of an XBR-84X900] will be the world's first 4K Ultra HD delivery solution, complete with preloaded, native 4K entertainment," Sony representative Ray Hartjen wrote. "Not some goofy 4K content shot as a demo. I'm talking full-length feature Hollywood productions, and available exclusively to purchasers of Sony's 84" 4K Ultra HD TV."

The exact nature of the "delivery solution" or what content is preloaded hasn't been revealed, though Hartjen said buyers can expect more details shortly after Thanksgiving. But the real question is, would a stack of free Sony movies tempt a compelling reason to buy a $25,000 TV set?

Source: Ars Technica

Tags: Sony, TVs

Add comment

Your name:
Sign in with:
Your comment:

Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party

Last news

This restriction will extend to existing extensions over the remainder of the year
Apple would switch that end from USB-A over to USB-C
NVIDIA and AMD will soon have another graphics competitor
App Store Guidelines Apple is a ban on developers building their own databases with collected contact info
New update, new problems for iPhone owners
The social network will ban businesses with bad customer service and repeated negative reviews from advertising
Microsoft is hoping to define a new form factor as it once did with Surface Pro
Microsoft has not mentioned a specific date
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /

News Archive



Do you use microSD card with your phone?
or leave your own version in comments (10)