With NVIDIA's GeForce GTX 660 and GTX 650 threatening to make things messy in the sub-$250 market, and competitive pricing between NVIDIA partners with high-end SKUs, AMD is preparing yet another round of price cuts to its Radeon HD 7000 GPU series. Its last round followed the launch of GeForce GTX 660 Ti. According to the source, this is what AMD's lineup could look like, when it's done resetting prices:
- Radeon HD 7970 GHz Edition - $430;
- Radeon HD 7970 - $410;
- Radeon HD 7950 - $300;
- Radeon HD 7950 - $290;
- Radeon HD 7870 GHz Edition - $240;
- Radeon HD 7850 2 GB - $200.
Some of these new prices have already taken effect in leading online stores. The new pricing sees "new and improved" SKUs such as the HD 7970 GHz Edition and HD 7950 Boost get closer to their respective standard SKUs. The Radeon HD 7870 GHz Edition appears to have its price-tag trained on GeForce GTX 660. The Radeon HD 7850, on the other hand, could dig into the $150-$200 price range, which is yet to be addressed by NVIDIA's GeForce 600 family.