Electronic Arts Labels president Frank Gibeau says he has seen the next home console from both Sony and Microsoft.
"I've seen both of them," he said in a Gamespot interview at this week's Gamescom trade show in Europe.
So they're both very real, but obviously Gibeau didn't provide any more details and we are still left wondering what they will offer.
Recent leaks about the new Xbox show that the console will have "Kinect v2" built directly into the console, so there will be no need for an extra peripheral.
Among the enhancements referenced are the ability to track four players simultaneously, stronger integration with other devices like the PC and Windows Phone, and just all-around more powerful performance.
Another interesting thing mentioned in the leak is a project Microsoft is reportedly working on, called Kinect Glasses, which has hints of Google's Project Glass in it.
As for the PS4, there have been far fewer leads about what the console will offer, leading many to believe that the PS4 will not come out for at least a year after the Xbox 720 is released (which would make sense considering the Xbox 360 launched the year before the PS3).
As for how EA's strategy has changed over the years, Gibeau said, "Ten years ago we used to measure our market in terms of 200 million people. Now we are at a billion people playing games and we have a straight line view on 2 billion."