Next home for Retina: Apple's TV display?

Apple logoSo, why would Apple make an HDTV? If you're looking for another reason, here's one.

I queried Raymond Soneira, the founder, president, and CEO of DisplayMate Technologies, earlier this week about the timing of the upcoming 13-inch Retina MacBook Pro. Though he wasn't able to address that question, he did give a pretty good answer about why he thinks Apple is going Retina.

Soneira believes Apple will continue to adopt Retina across all "premium" products, including the Apple TV. But it's less about the intrinsic Retina technology than it is about consistency, he believes.

"My...theory is that color consistency and accuracy among all Apple devices is more important for Apple than Retina Display resolution and will be the strategic basis for the eventual launch of an Apple Television," he said.

Citing one of his reports, he continued.

Starting with the new iPad 3, images on all future Apple devices and displays will appear visually identical and with extremely accurate colors and images.

Why does Apple need to introduce its own Apple Television with an actual TV screen as opposed to just relying on an Apple TV streaming box connected to some other brand of TV? Because all existing TVs produce inaccurate and inconsistent colors and images that will be poor matches to Apple's own iPhones and iPads.

 

Consumers will love the fact that everything including their personal photos, TV shows, movies, and videos will all look exactly the same on all Apple devices.

And this jibes with my own theory on the importance of display tech, which, until relatively recently, received surprisingly little attention in laptop reviews. A few years back, display tech was usually little more than a footnote, even at major review sites.

That's finally changed. Whether your device has an IPS (or its close cousin AFFS), twisted nematic (and low- or high-quality twisted nematic), or a Retina-class display is crucial if not a deal-breaker feature (not to mention other display tech like AMOLED).

As usual, Apple is leading the way.

Addendum: Soneira sent me this as a clarification (below) for Retina and HDTVs.

There is tremendous confusion (from consumers to Wall Street analysts) as to exactly what a "Retina Display" is in terms of resolution and Pixels Per Inch. Some analysts are saying that an Apple Retina Display Television is years away because the display technology won't be ready for years. That is simply not true... Existing 1920x1080 HDTVs are already "Retina Displays" in terms of visual sharpness at typical viewing distances.

 

So, when Apple launches its own Apple Television it will almost certainly have a resolution of 1920x1080 and it will be a True Retina Display Television. The timing of an Apple Television will be up to Apple, but the display technology is already here.

Source: CNET

Tags: Apple, Apple TV, TVs

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Sales of new models way below those of 2017 generation
 
The new Windows 10 browser will run on the Chromium engine
 
Google will shut the service down in April of 2019 instead of August as initially planned
 
The regular S10 will sport a 6.1-inch panel with the same front-facing camera design
 
The smartphone has a 6.4-inch Full HD+ (2340 x 1080 pixel) Infinity-O display
 
Google Play Services will deprecate the aging OS in newer releases
 
Apple might be looking to trial the feature on the iPad before iPhone
 
Toshiba, which released the world’s first 14TB nearline 3.5-inch and 26.1mm-height HDDs with 9-disk
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
      1
2345678
9101112131415
16171819202122
23242526272829
3031     




Poll

Do you use microSD card with your phone?
or leave your own version in comments (11)