MSI to launch a slide ultrabook in 4Q12

MSI logoMicro-Star International (MSI) is set to launch an 11.6-inch slide ultrabook, Ultrabook Slider S20, combining ultrabook and tablet PC functions together with a weight of about 1.3kg and a thickness of less than 2cm, in the fourth quarter.

MSI's Slider S20 supports Bluetooth and USB 3.0 and is set to appear in the retail channel in October or November with a price of around US$799-899.

Meanwhile, MSI continues to push netbook products and has launched Wind U180, featuring Intel's Cedar Trail platform with Atom N2800 and Wind U270, featuring AMD's Brazos 2.0 processor.

MSI internally expects global netbook shipments will reach 15-18 million units in 2012 with Asustek Computer and Acer together to account for 8-9 million units, and the rest of the volume of about eight million units spread within markets such as China, the Middle-East, Latin America, and India. Therefore, MSI will not yet quit the netbook market, but will only release 1-2 models for the market.

For motherboard and graphics card businesses, MSI expects the product lines to enjoy total shipments of 23 million units for 2012, while its notebook product line has already turned profitable with the company expecting to see further growth in the second half.

MSI Ultrabook Slider S20

MSI has also recently released several new gaming notebooks such as GT60 and GT70, priced at around US$1,000-2,499, while its notebook OEM business has also achieved strong performance with market watchers revealing that MSI's major clients include Japan-based NEC.

For server business, MSI is currently focusing on developments in x86-based hardware manufacturing as well as network equipment and data storage industries, and is mainly producing products such as motherboards and barebone systems. The company has already achieved strong results from emerging markets such as China and Russia.

For its industrial PC business, the company has been supplying products such as point of sales (POS), digital signage, surveillance systems and gambling machines to satisfy client demand, and has also been aggressively developing car infotainment systems and GPS.

Source: DigiTimes

Tags: MSI, netbooks, ultrabooks, videocards

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