Obama appoints YouTube (Google) as secretary of video

Logo YouTubeIt's great that President-elect Barack Obama is delivering his regularly scheduled Saturday address in both audio and video form. After using the Internet to help him get elected and connect with younger voters, it's clear that his team will continue to exploit the media to deliver its messages and stimulate dialog.

Obama has chosen to upload the video of his Saturday address to Google's YouTube, by far the most dominant video-sharing service, and embed the video on his Change.gov transition site.

The video has already garnered more than 500,000 views, and this is just the beginning of the Obama's administration's use of video. Post-inauguration, there will likely be a White House YouTube channel to push the administration's agenda and to hopefully to provide more transparency.

My question is why favor YouTube? It's obvious that YouTube is the way to reach the most people. According to Nielsen Online's VideoCensus, Google's service served 5.35 billion video streams in September 2008. Yahoo, the closest competitor, had 264 million.

But why should the incoming president, or public official, favor one Internet video service over another? Yahoo, MSN, Blip, Veoh, and other video-sharing sites shouldn't have to lobby the White House for equal time or at least some time. I am sure the choice of YouTube was practical, and has nothing to do with Google CEO Eric Schmidt's very public support of Obama.

Implicit product endorsements are difficult to avoid for any public official. If Obama prefers a BlackBerry, Apple can't do much to fix that problem. But, Obama is rarely seen in pictures with his Blackberry and The New York Times reports that he is going to have to give up his favorite communications device.

In the case of uploading video, the Obama team can create its own branded, video-sharing service neutral video player that allows anyone in the world to embed the content. That might be a more equitable way for Obama to spread his message, and he could still have a YouTube channel.

Source: CNET

Tags: Google, YouTube

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Foxconn and Pegatron will both be behind the production
 
 
New iTunes backup password verification system exists in parallel to the much stronger, older iOS 9 system
 
The companies willwork together to bring enable Lenovo customers authenticate to online FIDO-enabled services
 
ARM's new Bifrost architecture, which focuses on high-end 4K and VR experiences
 
Users complaining of poor battery life in iOS 10
 
Redmond not willing to pay so much for Twitter
 
The Pixel phones will both be IP53-certified for protection against water being sprayed at low pressure
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4
 
 

News Archive

 
 
SuMoTuWeThFrSa
    123
45678910
11121314151617
18192021222324
252627282930 




Poll

Do you like Windows 10?
or leave your own version in comments (32)