AMD 'Yukon' looks beyond Netbooks

Logo AMDOn Thursday at an analyst meeting, AMD disclosed "Yukon" and "Congo"--the names that AMD is giving to its silicon technology, due in 2009, that will target the "ultraportable" market.

The company is being very careful to parse this as a more full-featured ultraportable PC play not a strict Netbook play. The ideal ultraportable form factor is a MacBook Air-style design: very thin with a 13-inch screen, according to AMD spokesman John Taylor.

In short, AMD is not offering an enthusiastic endorsement of the Netbook market. "The target is the slim form factor with a larger screen. Not a 10- or 11- or 12-inch screen," Taylor said. He quickly added that smaller Netbook-style designs may appear but repeated that this is not the emphasis.

Why? AMD's approach is to deliver "a full PC experience," Taylor said. "That's not what you can say about some of the Netbook-type products on the market today," he said. AMD will do this by tapping into the graphics chip technology from its ATI unit, according to Taylor.

"Customers are not satisfied with the experience on mini-notebooks," said Bahr Mahony, director, notebook product marketing at AMD, speaking during the analyst meeting on Thursday. AMD refers to Netbooks as mini-notebooks. Bahr said data shows that there are high return rates in Europe where many consumers have been snapping up Netbooks.

AMD's goal, therefore, is to offer a "more satisfying" experience on higher-performance laptop designs like the MacBook Air, Mahony said.

The tech specs that AMD is currently disclosing for Yukon/Congo are a sub 25-watt platform (processor and chipset) with single and dual-core options. Currently, its mainstream Turion processors operate at over 30 watts.

AMD showed an ultraportable dual-core 65-nanometer chip dubbed "Conesus" on its road map. This will fall under the Congo platform umbrella. Huron will have one core and fall under the Yukon platform. After this, a 45-nanometer Geneva chip will debut in 2010. (Correction: Conesus falls under the Congo platform.)

Taylor also offered this thinking: Intel's Netbook strategy is somewhat restrictive in that designs are small, at least under 12 inches and--to date--usually under 10 inches. Without mentioning Intel by name, he said this restriction is to "protect segmentation of your business." In other words, if Intel delivers a chip that addresses larger designs it would cannibalize Intel's more profitable mainstream mobile processor lines.

Source: CNET

Tags: AMD, Atom, CPUs, Intel, netbooks

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
Google’s voice assistant platform has been known as Google Now
 
The SanDisk 1TB SD card prototype represents another significant achievement as growth of high-resolution content
 
Microsoft is developing a new “Skype for Life” client
 
Siri on the Mac is new, and is similar to that on the iOS
 
The latency in this test was supposedly no more than 2 milliseconds
 
Apple has made to the iPhone 7/7 Plus is by making the home button a solid state button
 
Android Nougat should eventually extend back to the Galaxy S6 generation
 
You’re not supposed to expose the iPhone to water anyway
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
HP Slate 7 is a 7-inch Android 4 Tablet PC with good sound
A cost-effective, 7-inch tablet PC from a renowned manufacturer
October 25, 2013 / 4
 
 

News Archive

 
 
SuMoTuWeThFrSa
    123
45678910
11121314151617
18192021222324
252627282930 




Poll

Do you like Windows 10?
or leave your own version in comments (32)