Intel to Blow "Hundreds of Millions" on Spaghetti Western Ultrabook Ads

Intel logoIntel in the 1990s and early 2000s was known for its iconic print ads of clean-room workers in colorful suits. The company, now looking to find a new way to convince users to upgrade their computers and in the process feed Intel's prcessor sales machine, is launching a massive new campaign, which spoofs the spaghetti western genre and promotes how much faster its new ultrabooks are compared to "old fashioned" laptops.

Intel's campaign will reportedly carry a sticker of "hundreds of millions of dollars" -- the biggest campaign at Intel in 10 years -- and is dubbed "A New Era of Computing".

It will start with YouTube and television ads, and be filled in with print ads. Then in April an interactive website will launch to enhance the experience. The ad campaign is being managed by San Francisco ad shop Venables Bell & Partners.

The world's largest chipmaker (revenue) insists that 2012 is "the year of the ultrabook". While the ultralight form factor isn't exactly new-hat, having been most notably championed by early adopter Apple (whose MacBook Air contained Intel chips). Intel feels the time is right for sub-18 mm thick, battery-sipping, fast laptops.

Early reviews of devices from Acer, Lenovo, Hewlett-Packard and Samsung (among others) have been mixed. The devices face a tough job meeting conflict objectives, such as thin form factor but long battery life; processing power, but cool operation.

It would be easy to chalk Intel's big marketing effort up to mere optimism, but it's likely also a bit of pragmatism. Intel is facing its first real challenge in years as ARM chipmakers invade its home court -- the personal computer -- later this year.

Source: DailyTech

Tags: Intel, ultrabooks

Comments
Add comment

Your name:
Sign in with:
or
Your comment:


Enter code:

E-mail (not required)
E-mail will not be disclosed to the third party


Last news

 
The company has announced that starting in April 2018
 
 
The Intel Speech Enabling Developer Kit is now up for pre-order
 
It’s now open to third-party developers and designed for smart home devices
 
The first official release now comes with Gnome 3.26 as the desktop environment of choice
 
Users claim the Start menu isn’t working after the upgrade
 
Cook responded to a customer e-mail to say that the Mac mini still has a future
 
Android 8.1 Oreo arriving on Pixel phones "in the coming weeks"
The Samsung Galaxy A5 (2017) Review
The evolution of the successful smartphone, now with a waterproof body and USB Type-C
February 7, 2017 /
Samsung Galaxy TabPro S - a tablet with the Windows-keyboard
The first Windows-tablet with the 12-inch display Super AMOLED
June 7, 2016 /
Keyboards for iOS
Ten iOS keyboards review
July 18, 2015 /
Samsung E1200 Mobile Phone Review
A cheap phone with a good screen
March 8, 2015 / 4
Creative Sound Blaster Z sound card review
Good sound for those who are not satisfied with the onboard solution
September 25, 2014 / 2
Samsung Galaxy Gear: Smartwatch at High Price
The first smartwatch from Samsung - almost a smartphone with a small body
December 19, 2013 /
 
 

News Archive

 
 
SuMoTuWeThFrSa
1234567
891011121314
15161718192021
22232425262728
293031    




Poll

Do you use microSD card with your phone?
or leave your own version in comments (4)