Sony has new console in the works, AMD building graphics

Sony logoSony is working on an as-yet-unannounced new gaming console, former AMD employees say, and the processor designer may play a key role in the new product.

AMD’s graphics technology is already used in Microsoft’s XBox 360 console. However, Sony’s PlayStation 3 — introduced in 2006 — relies on graphics technology from Nvidia.

AMD declined to comment on the project. Sony Chief Transformation Officer George Bailey also declined to discuss Sony’s new console, or even acknowledge its existence.

However, at AMD’s analyst day last month, AMD Chief Financial Officer Thomas Seifert identified gaming as one of several trends that will drive revenue growth at AMD in 2012.

Tags: AMD, game consoles, GPU, Sony

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